Our Story

Beauty of Selina started with a simple question: why does keeping your makeup brushes clean still take so much time?

Washing brushes by hand means an hour at the sink and a whole day of waiting for them to dry, so most of us put it off for weeks. That is exactly when old makeup, oil and bacteria build up at the base of the bristles.

So we went looking for smarter beauty tools, the kind that do the boring part for you. Our electric makeup brush cleaner washes all your brushes in minutes, and every product we add has to pass the same test: does it save time and make your routine feel better?

We ship worldwide and stand behind every order with a 30 day happiness guarantee.